Step by step of our brand creation.
The first step to creating a successful brand is to understand it and extract key information, such as what it does, how it does it and why it does it.
A report of everything that has been analyzed and discovered so far.
We will also do an activity together to understand which visual direction to follow, aligning expectations and directing our efforts to work smarter.
At this stage we begin the process of creating and applying the strategies defined in the report, we generate a set of ideas following the brand's guidelines, we filter the best ones and refine them until we reach the ideal format.
With the participation of all your company's partners, we will recap how the project developed until reaching the central idea and understanding the functionalities and advantages of the new visual system.
The time has come to hand over the manual and files.
We prepared a package with all deliverables with a manual, which is an important document for the internal design team and partners, providing essential information for the correct reproduction of the brand, thus protecting its fundamental characteristics.
5- Finalization and delivery